Start your own clinic or coaching business, work in the field of personal development, help others to get the positive behaviour change they need to be their best self all while you go through your own profound and personal life transformation. Learn more >

When you undertake this Diploma Alistair Horscroft will teach you how to become a dynamic and effective ‘super’ coach.

He will show you what you really need to know to bring about positive change in yourself and others, so that you are better equipped than ever before to get the best from life.

You will be trained by one of the world’s leading trainers and practitioners to identify your strengths, abilities and resources and he will show you how to use them to live a more fulfilled and successful life, take control of your emotions and become a far more powerful communicator and persuader who exudes confidence and builds rapport with ease.

In fact, Alistair will teach you how to become a world-class practitioner, therapist and coach who can apply what you know to increase performance, wellness and success in any area your life and the lives of your clients. Learn more >

This course gets to the ‘heart and mind’ of what works and focuses on the ‘how to’ of what most shapes business reputation, performance and profit: your brand connectivity and the performance mindset of your people.

Two ‘real life experience’ experts, Glen Campbell and Alistair Horscroft, Mind Institute Directors, (Review bios >) will deliver compelling, simple and effective methods, processes and principles that will elevate customer and employee engagement and retention delivering greater relationships, stability, productivity and profit.

Business Leaders

This course will be of particular interest to business leaders, owners and entrepreneurs who are on a mission to turn their business into a powerful and enduring brand. And it doesn't matter if you are turning over $100K or $100M+.

You may have some exposure or knowledge in these crucial areas yet you are struggling to cut to the core of what is actually needed and works...or you are relying on the advice from consultants who’s motives, experience and results leave you feeling unnerved.

People that will most benefit from this course are keen to 'take back control' of vital business drivers and connectors and provide sound and knowledgeable leadership, direction and processes that turn their marketing and people into high performance investments.

Turn your business into a bankable brand.

The fundamentals of turning a business into a brand that really ‘emotionally connects’ with current and potential customers has been mystified and made complex by ‘so called’ marketing gurus, advertising agencies and marketing managers for decades.

Regardless of the size or nature of your business you will find out how to uncover the real ‘heartbeat’ of your business and then how to truly emotionally bond with customers so that they form a deeper emotional connection with you.

When that happens they will happily pay a premium, repeat purchase, purchase line extensions, participate in events, recruit new customers for you, be loyal and most of all be forgiving. And that's most certainly ‘bankable’.

You will see ‘real’ case studies and hear stories of highly successful brands, both large and small, that use this exact process with tremendous on-going success. You will also develop your own Market Connection Model incliding a definition of your market context, your Brandheart and 'Go to market' strategy.

This powerful, memorable and truly unique course will provide real life marketing insights, secrets and stories from a leader in the industry with over 20 years experience. Glen has been a business leader, board director and chief executive in agencies like Clemenger, Saatchi & Saatchi, Leo Burnett, Love Communications and Ideaworks and has worked ‘hands on’ on top businesses like Inghams Chicken, Woolworths Supermarkets, Toyota, Bundaberg Rum, Gatorade, RSVP, The Australian Financial Review, Ego Pharmaceuticals, The NSW Minerals Council, The Climate Institute and many more. (Glen’s bio >)

Please note: The Heartbeat of Modern Marketing Course is also run as a stand alone 2-day Master Class. To register your interest, please download a course brochure and feel free to contact us for answers to any questions or to get you enrolled.

Shift into a high performance culture.

In business, the only things that really count are ‘results’. This powerful and unique ‘Mindset Coaching’ course promises to deliver results for you and your business rapidly.

By assuming the role of 'master coach' and using world’s best practice coaching principles, tools and techniques you will be able to easily engineer significantly greater continuous positive performance from yourself and your staff regardless of your start point.

By attending this powerful, unforgettable and distinctive learning experience you will understand how people think: what motivates, engages and repels them. You will also learn the core human needs and how to utilise them for leverage, influence and success, the three ways people think and the structure of human behaviour change, identifying the levels at which it occurs, how to engineer it and how to leverage it for success in any situation. Alistair’s bio >

Please note: The Performance Mindset is also run as stand alone 2-day Master Class. To register your interest, please feel free to contact us for answers to any questions or to get you enrolled.